| The unique design of the Z610 is inspired by nature. We have applied a mirror finish and used a hidden display for the first time to achieve the feel of a calm ocean surface says Eiji Shintani, Art Director, Creative Design Centre, Sony Ericsson. OLED technology has enabled us to build in a display that doesnt interrupt the seductive, reflective qualities on the front of the phone. And given that Z610 is also a highly-specified device, it appeals to the design conscious that need a phone for every day use. | 
