Mobile Yellow-Page, with mobile business technology and internet philosophy integrated, is the effective informationizing method facing the broadest enterprisers in mobile informationzing solution projects, and the basis of expanding external information application and exchange through mobile telecommunication technology by enterprisers. Enterprisers can build up their own intellectual SMS, MMS platform and WAP website by the simple and convenient use of "Mobile Yellow-Page" to provide rich information and searching service for customers and consumers, thus the information feedback and exchange between enterprises and customers is enhanced. "Mobile Yellow-Page" provides a mobile portal site similar to the internet website, through which mobile users can interact with enterprises via SMS, MMS platform and WAP website and conclude mobile search similar to internet, with localized searching function, thus the enterprises information searching and mobile informationizing deeply into the enterprises" marketing application is easily achieved through mobile phone.
